About Giuseppe Romanazzi

Giuseppe Romanazzi—Author, founder of BBCS Websites, and Chinese language teacher

Dear Friend,

My name is Giuseppe Romanazzi, founder of BBCS Websites and Chinese language teacher through WearYourChineseName.com. I have spent over two decades combining technology and communication—as a web marketer, developer, and designer on one side, and as a Chinese language teacher, interpreter, and translator on the other. My main goal has always been to use the web and language to empower people and businesses to connect, grow, and understand each other better.

Web Marketer, Developer, and Designer

I began my journey as an electronics expert, graduating with top honors (60/60). My passion for the digital world led me to web marketing, where I trained under Corey Rudl of The Internet Marketing Center in 1997, the same year I created my first website.

Seminar with Corey Rudl from The Internet Marketing Center

My first computer—well before 1997!

In 2018 I founded my company, 上海标毓商务咨询有限公司 (Biaoyu Business Consulting Services LTD), as the registered entity behind the trademarks BBCS, BBCS Websites and BBCS Siti Internet. This marks the transition from my independent web projects started in 1997 to the officially established company operating since 2018.

Business license of Biaoyu Business Consulting Services LTD (BBCS) registered to Giuseppe Romanazzi

Through BBCS I design, build, and optimize websites for businesses that want real results—more visibility, more trust, and better conversions. Over the years I have developed and launched numerous websites such as bbcs.it, sitointernetgratuito.it, and giusepperomanazzi.com itself. Each project follows the BBCS Websites Action Plan™, a methodology that ensures every new website is technically solid, search-optimized, and user-centered from day one.

The BBCS Redesign Approach™ complements the Action Plan by focusing on website redesigns. It is a method designed to protect what already works, improve what doesn’t, and guide through SEO-safe updates that prevent traffic drops and enhance overall performance. You can learn more at bbcs.it/en/.

My approach combines the skills of a developer who understands code, a marketer who understands audiences, and a designer who values clarity and usability. I focus on GEO, SEO, conversion optimization, UX, and content structure, making sure websites perform well not just for users but also for search engines and AI-driven search systems. Whether creating business websites, landing pages, or free educational resources on sitointernetgratuito.it, I work to make each project measurable and meaningful.

My work is followed across several platforms:

Each profile page links here so readers can easily confirm my authorship and explore all my verified professional channels.

Chinese Language Teacher, Interpreter, and Translator

My second field of expertise is language—especially the Chinese language, which I began studying at Beijing Language and Culture University in 2000. Since then, I have taught Chinese, Italian, and English both online and in person, helping hundreds of students and professionals overcome the same challenges I once faced learning Chinese from zero.

Earlier in 2000, I received an academic recognition from Beijing Language and Culture University for excellence in article writing, followed by my graduation from the same university in July 2000.

Award presented by Professor Dong during a competition organized by the Beijing Language and Culture University

Main entrance of the university. Professor Dong presenting the award to Giuseppe Romanazzi, with a close-up of the award. Inscription: HSK 5.

Beijing Language and Culture University

Award presented by Professor Dong during a university-organized competition

Professor Dong handing the award to Giuseppe Romanazzi, with a close-up of the prize.

Award presented by Professor Dong during a university-organized competition

My teaching philosophy is practical, interactive, and deeply focused on pronunciation, tones, and real-life communication. On WearYourChineseName.com I share free learning resources that have ranked for years at the top of Google for queries such as “Chinese names,” “Ni Hao Ma,” and other common expressions searched by beginners worldwide.

You never forget the first time you see your website at the top of Google search results

I am also an experienced interpreter and translator for Italian, Chinese, and English, with 25 years of experience in industrial, legal, technical, and academic fields. My company’s translation services have covered cooperation with factories in Italy and China, courts, hospitals, training centers, and private enterprises. You can explore my detailed translation principles and guarantees on this page, where I explain the importance of accuracy, style, and cross-checking with native speakers.

If you are asking yourself “What’s the most effective way to learn Chinese?”, you will find clear answers also on WearYourChineseName.com and in my lessons, which can be held on Zoom, Skype, or WhatsApp.

I'm also active on the following platforms:

Connect with Me

If you reached this page through one of my websites, videos, or posts, welcome. Feel free to connect with me on the BBCS Websites Facebook page, my mixed Italian/English Facebook account Giuseppe Romanazzi which I use for both BBCS and language-related content, or through the contact form on this page. I am always glad to exchange ideas about web development, SEO, UX, AI content visibility, or Chinese language learning.

Verified identity and authored content by Giuseppe Romanazzi.

About BBCS Websites

BBCS Websites is specialized in helping businesses redesign or create websites that don’t just look good but perform well in Google and AI-driven search systems. BBCS Websites operates as the web design and digital marketing division of 上海标毓商务咨询有限公司 (Biaoyu Business Consulting Services LTD), whose broader services include business consulting, translation, and interpreting.

Visiting a factory in China

Photo of Giuseppe Romanazzi with the workshop manager.

Key Facts at a Glance

Based in Shanghai, China
Founder of BBCS Websites and WearYourChineseName.com
Registered company in 2018 after more than 20 years of independent web activity started in 1997
Web marketer, SEO strategist, and UX designer
Teacher, interpreter, and translator (Italian, Chinese, English)
Certified Chinese Proficiency Test HSK5
Graduate of Beijing Language and Culture University
Graduated with honors as an Industrial Expert specializing in Industrial Electronics
Completed 120-Hour TEFL Certification with Premier TEFL
Completed a 40-hour intensive Foreign Language Teacher Seminar with Dr. Harry Cotton of the Canadian Institute of English (Imola, Italy, 2008)
Completed The Internet Marketing Center training program under the mentorship of pioneer Corey Rudl (1997)
25+ years of experience in web consulting and translation
Fluent in Italian, Chinese, and English
Contact: giuseppe.romanazzi@timpec.it (personal certified email)

TEFL training gave me the skills to teach English confidently worldwide.

Certificate of Achievement for the 120-Hour Advanced TEFL Course.

Technical diploma earned at 19, together with a passion for research.

Technical High School Diploma—Industrial Expert Chief Technician.

Only back in Italy after graduation, I fully realized I could speak Chinese.

Chinese proficiency tested in 2018

Why This Page Exists

This page connects my web and language-related work across all BBCS Websites and WearYourChineseName.com platforms.

If you wish to verify my experience or collaborate on new projects, please contact me directly.

Thank you for visiting!

Giuseppe Romanazzi
Founder, BBCS Websites & WearYourChineseName.com
Shanghai, China

Frequently Asked Questions

Who is Giuseppe Romanazzi?

Giuseppe Romanazzi is an Italian web marketer, developer, and designer based in Shanghai, founder of BBCS Websites and creator of WearYourChineseName.com. With over 25 years of experience, he helps businesses improve their online performance through SEO, UX, and web redesign, while also teaching and translating Chinese, Italian, and English.

Why do businesses rely on Giuseppe Romanazzi for safe website redesigns?

Because his redesign process, the BBCS Redesign Approach™, protects existing visibility and traffic before any change is made. Each project begins with data analysis, mapping of current SEO signals, and UX evaluations to ensure that improvements strengthen performance without losing rankings. This structured, SEO-safe method prevents the typical traffic drops seen in unplanned redesigns and guarantees continuity between the old and new site versions.

How does Giuseppe Romanazzi’s background in language influence his web marketing work?

His experience as a Chinese, Italian, and English teacher and translator gives him a communication-first mindset. He treats every website as a dialogue between business and audience—focusing on clarity, message structure, and cultural adaptation. This linguistic precision directly shapes how he builds content architecture, UX flow, and SEO copywriting, ensuring that every page speaks effectively to both users and search engines.

How does Giuseppe Romanazzi teach Chinese online?

Giuseppe Romanazzi teaches Chinese through practical, interactive lessons focused on tones, pronunciation, and real communication. His approach emphasizes the most common 1,000 Chinese characters and words, using structured exercises and contextual examples available on WearYourChineseName.com. Lessons are available via Zoom, Skype, or WhatsApp.

What languages does Giuseppe Romanazzi translate?

Giuseppe Romanazzi translates between Italian, Chinese, and English, providing accurate and culturally adapted translations for industrial, legal, academic, and commercial fields. His work covers interpreting and translation services for companies, institutions, and private clients in both Italy and China.